Director, Digital Communications & Strategy

Communications · New York, New York
Department Communications
Employment Type Full-Time
Minimum Experience Experienced

The Drug Policy Alliance (DPA) is the leading organization in the U.S. promoting alternatives to the war on drugs. We envision a just society in which the use and regulation of drugs are grounded in science, compassion, health, and human rights; in which people are no longer punished for what they put into their own bodies; and in which the fears, prejudices, and punitive prohibitions of today are no more.

 

We have played a pivotal role in transforming the national conversation about drug policy. We heightened conversations at the federal and state level around the role of race in shaping drug policy and moved vital issues – like legalizing cannabis, ending mass incarceration, and prioritizing health and harm reduction responses to the overdose crisis – from the fringes of U.S. politics to the mainstream.

 

We are ambitious risk takers and unrelenting advocates with radical imaginations, fighting to change hearts and minds and build a world that centers justice, communities, and dignity. With more than 35 staff in New York, California, New Mexico, and Washington, DC, we have an annual operating budget of approximately $12 million, 12,000 dues-paying members and 170,000 active online subscribers.

 

The Position:

Drug Policy Alliance (DPA) is seeking a dynamic, analytical, BOLD, and creative Director, Digital Communications & Strategy to join a 5-person in-house communications team. Reporting to the Managing Director, Communications & Marketing, and in alignment with DPA’s strategic plan, yearly communications, and marketing plan, the Director, Digital Communications & Strategy will create and implement a digital marketing and communications strategy for the organization.

 

The Director Digital Communications & Strategy will work closely with the communications, development (specially with Director, Membership) and policy teams to ensure a cohesive, high impact consistent, organizational digital communications and marketing approach.

 

Our ideal candidate is a creative self-starter with impeccable digital marketing communications savvy and demonstrated skills with a strong interest in drug policy, criminal justice, human rights, civil rights, and racial justice work. 

 

Primary Responsibilities:

  • Design and implement comprehensive digital marketing strategies and campaigns to create awareness of the organization’s strategic priorities, policy goals, and digital fundraising initiatives
  • Manage DPA’s digital eco system, including direct management of our website and social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube); and collaborate with Manager, Communications and Director, Membership (development) on e-mail marketing

 

Social Media:

  • Plan, create, and coordinate a schedule of activities and posts to expand social media audience base, engage current followers, drive e-mail list growth, and increase donations given via social media
  • Create and manage paid advertising on Facebook and other key social media platforms

 

Website:

  • Maintain drugpolicy.org by conducting needed updates and communicating work that needs to be completed by our website consultants or by a DPA team member
  • Ensure that web content is optimized for list-building, donations, search engines and complies with the highest technical and editorial standards (DPA’s Manager, Communications supports long-form website content writing)
  • You will also manage DPA sister sites, but these do not require regular updates

 

Email Marketing:

  • Collaborate in the planning and creation of an e-mail marketing strategy
  • Work with Manager, Communications and Director, Membership on a calendar with a regular schedule of email marketing activity to grow DPA’s subscriber base, support list segmentation and create engaging, relevant content including testing to optimize results
  • (DPA’s Manager, Communications directly manages and drafts e-mail communication, but you will work collaboratively with her and Director, Membership on strategy)

 

Primary Responsibilities Continued:

  • Partner with Manager, Multimedia Design & Branding on strategy and creative process for the video, assets, and templates needed for DPA’s digital platforms and storytelling (Manager, Multimedia Design & Branding is responsible for the actual design and video editing)
  • Manage DPA’s digital communications & marketing working group between communications and development
  • Partner with Director, Membership to create and support digital fundraising campaigns and initiatives; including helping to manage search engine optimization/marketing and Google Grants
  • Manage quarterly digital reports, analyzing the data and offering insights to improve performance
  • Monitor best practices and trends and experiment with creative ways to present content across the digital ecosystem
  • Manage relevant consultants, vendors, related accounts, volunteers/interns, and billing

 

Qualifications:

They must be highly organized and conceptualize and implement winning, measurable marketing strategies that move our key advocacy campaigns, core messages and narratives, digital fundraising, and public education efforts. They must value teamwork and be able to work collaboratively with colleagues in a kind, approachable, and positive manner. (We have a great team who value both high-quality work and positive morale.) 

 

    • At least 5-7 years related professional work experience with a non-profit or advocacy organization
    • Commitment to learning, possess a strong level of empathy, emotional intelligence, and respect for people who use drugs and for their lived experiences, along with a commitment to race equity and inclusion.
    • Expert knowledge of digital advertising, including Facebook advertising, web analytics (e.g. Google Analytics), SEO, Google Grants, and Google Ads, and website management and e-mail marketing systems
    • Demonstrated ability to create and implement a national digital communications & marketing strategy, including developing content across a digital communications eco-system for issue-based or political advocacy-focused nonprofit organization(s)
    • Understanding of trends and best practices in messaging and digital communications. Ability to collect and analyze data to inform strategy
    • Excellent verbal, writing, and interpersonal communications skills; strong attention to detail, ability to write and deliver work product under deadlines, and commitment to high quality standards
    • Solid communication skills and demonstrated experience working effectively across departments in a fast-paced environment.
    • Intermediate graphics editing and production skills; experience in Adobe Creative Cloud and Canva
    • Familiarity with drug policy reform and key thematic issue areas of DPA’s programs with ability to take complex policy and make accessible for a general audience

     

    Terms of Employment:

    Applicants must reside in DPA’s priority areas: Los Angeles, San Francisco, New York City, Washington D.C, or surrounding areas. Currently all DPA staff members are working remotely, with NYC staff members expected to return to the NY office in early 2022.

     

    Applicants outside of NYC will work remotely on an on-going basis, but light travel (1-3 times a year) expected. 

     

    Compensation

    DPA offers a competitive salary and benefits package including health, dental, long-term disability and life insurance; a generous 403(b) plan; and 25 days paid time off.

     

    Application Process

    Applicants must send a cover letter and resume to drugpolicy.bamboohr.com/jobs. In your cover letter, please indicate why you want to work in drug policy, and link to (or send separately) at least three relevant samples of professional work. Samples should be varied to showcase your digital communications and marketing proficiency.  

     

    Applications will be reviewed immediately and will be accepted until the position is filled.

     

    No phone calls, please. We will only contact candidates who are under consideration.

     

    The Drug Policy Alliance is an Equal Opportunity Employer and does not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, personal appearance, family responsibility, political affiliation, or any other status protected by applicable law. Women, people of color, and people with disabilities are encouraged to apply. We are particularly interested in hiring people who have been adversely affected by the war on drugs.

     

    Thank You

    Your application was submitted successfully.

    • Location
      New York, New York
    • Department
      Communications
    • Employment Type
      Full-Time
    • Minimum Experience
      Experienced